What is an NGO (Non-Governmental Organization)

What is an NGO (Non-Governmental Organization)

NGO or Non-Governmental organizations as suggested by the name are non-governmental bodies constituted for the betterment of society and the environment. They can be funded by government bodies but they run independently on their own.

NGOs can be constituted legally or by people to serve humanitarian causes. For example, Women’s empowerment, the development of backward classes, creating awareness, and many other purposes.

NGOs do not run for profit purposes but they do get funding to run their operations. The funding can be from both private bodies as well as from the government. They run on both domestic and international levels.

Regarding the scope of work, NGOs fall into two categories

1. Operational NGOs – NGOs that are focused on drafting and creating developmental policies fall into this category.
2. Advocacy NGOs–  NGOs that are focused on creating awareness for a particular cause in society.

Trustable NGO In India – Top NGO for Child Education

As per the data collected by the Central Statistical Institute of India, there is 1 NGO per 400 people in India. While over 3 million NGOs are running in India, the reality still looks different than in papers. We will discuss that in the later part lets have a look at Top NGOs that are working towards child education in India.

Save the Children – It is a global Non Profit organization started in 1919 to work towards providing children a better future. Apart from education, it works towards improving areas like the health and rights of children in India and globally. The NGO is operating in 19 states of India and 80 countries globally.

Katha – Started in 1988 it serves children from underserved communities to provide them basic education. In the last thirty years, it has impacted the lives of nearly 1 million children. Through their various initiatives like Katha English Academy (KENGA) and Katha School of Entrepreneurship, the NGO is providing a holistic learning environment for the children in India.

Pratham – It is one of the largest Non-Governmental organizations in the country, started in the year 1995. Starting with aim of providing education to the children in the slums of Mumbai, Pratham is now working on a big scale to create an impact in the education system of India and abroad. The flagship program Teaching at The Right Level ( TaRL) impacts millions of lives every year with its unique techniques to provide high-quality, low-cost education to children.

How NGOs are funded – NGOs are funded from various sources like

• Grants from Government bodies and private institutions
• Membership dues
• Sale of goods and services

In India, many companies are providing funding to NGOs from The TATA Group, to the Aditya Birla group since their inception. So it is not a new thing in India but when we look at NGOs that operate in rural areas and are created by small groups, the reality is different.

The problem lies in the lack of initiatives and awareness among business groups that provide funding and NGOs.For example – Many business groups donate to only those NGOs which are registered and have certificated like 80G and 12A, to be exempt from tax apart from registration certificates.

Many consulting agencies bridge the gap between the NGOs and donors by providing services like research and drafting campaigns for the corporates. From finding the right NGO for donation to creating impactful campaigns, CSR consulting agencies can help fill the gap between the corporates and the NGOs.

What NGOs can do to simplify the process of funding?

Research and understand the corporate donors in the nearby areas- NGOs can research the CSR policies of the corporates working nearby and see how they are working in the field of CSR. NGOs can look into the policies and objectives of the corporate and also approach the CSR team to fix a meeting with them.

Networking – NGOs can explore various vents and seminars that are directed towards the cause of CSR by companies. They can participate and gather information regarding the funding process and network with prospective donors. It can even result in long-term associations with the corporates.

Document Preparation- While NGOs are looking for funds, corporates might ask for reposts and data related to previous funding reports and campaigns, NGOs should prepare the important documents in advance and keep them handy to simplify the process.

Look for the resources – While NGOs do look for funding to run their operations, sometimes they also look for human resources as volunteers to meet the service requirements. Corporate employees as a part of their csr activities participate as volunteers.

Feedback – NGOs can also ask for feedback from their current donors as to how they can improve in the way they function. Corporates can provide valuable feedback that can help the NGOs to improve their workings.

WHAT IS DIGITAL PR AND COMMUNICATION?

What is CSR? (Corporate Social Responsibility)

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